Latinos y La Eleccion 2004: Using the Internet to Woo
Latinos in the United States are a growing electorate in presidential elections. This study examines the use of Internet web pages by incumbent, President George W. Bush, and his front-runner competitor, Senator John Kerry to attract Latino voters. Information available on the candidates' web sites over ten days was qualitatively analyzed, specifically for material targeted towards Latino voters. Material was compared between the two web sites, including the differences in marketing strategies and the translations of web site information to Spanish. As Latinos move closer to the middle of the political heat, political analysts and web designers will have to work hand in hand to appeal to the minority turned majority group in the United States of America.
School:
University of Illinois at Urbana-Champaign
Department:
Psychology / Political Science
Research Advisor:
William E. Berry
Department of Research Advisor:
College of Communications
Year of Publication:
2004