Ethical Messages Through Motion Graphics
This qualitative research was designed to investigate how audiences respond to ethical messages that are communicated by motion graphics. The responses of twenty individuals between the ages of 18 and 30 who viewed both a motion graphic and a comparable printed graphic produced for the (RED) campaign, which deals with AIDS in Africa were analyzed. After subjects viewed both forms of the graphics they were asked to complete a questionnaire. The questionnaire was designed to show the difference in the viewers receptiveness to the intended ethical message presented in the two forms of graphics. The results show that audiences preferred the printed graphic but remember just as much information through viewing the motion graphic as they did when viewing the printed graphic, but in less detail.
School:
Virginia Commonwealth University
Department:
Graphic Design
Research Advisor:
Eric Benson
Department of Research Advisor:
Art & Design
Year of Publication:
2008