Eating Ourselves To Death: From Super-Size to Super-Sick
The purpose of this study is to examine whether foodservice providers promote food consumption as being a fun activity, while neglecting to mention the effects and consequences of overeating. A critical and interpretive qualitative content analysis involving newspaper supplements, restaurant/fast food coupons and food industry websites will be used for this study. Once the study is completed, the expected results will aim at indicating that promoting food consumption as being a fun activity will overshadow any attempts to educate consumers about the ill effects of overeating. Future implications will be to help instruct consumers about the effects of overeating, by providing warning labels on certain products that if consumed heavily could lead to life threatening conditions.
School:
University of Illinois at Urbana-Champaign
Department:
Advertising
Research Advisor:
William Berry
Department of Research Advisor:
Communications
Year of Publication:
2005